(BUSINESS WIRE)--The LYCRA Company will officially launch COOLMAX CloakFX™ fiber globally at Performance Days Munich, Europe’s leading functional fabric fair, March 18–19. This innovation is designed to help garments appear drier by minimizing visible sweat marks while delivering moisture management and cooling comfort. COOLMAX CloakFX™ fiber is for brands, mills, and garment makers creating performance-driven activewear, workwear, and everyday apparel. The technology diffuses light at the fiber level using optical “masking” that reduces the visual appearance of moisture, helping to make sweat marks less noticeable. Because the technology is built into the durable fiber, its benefits last wear after wear and wash after wash. “Visible sweat on apparel is the leading pain point for consumers across demographics, often forcing them to compromise between performance, comfort, and appearance,” said Tara Maurer-Mackay, product category director, branded specialty products, The LYCRA Company. “Consumers want one fabric that does it all, and COOLMAX CloakFX™ fiber helps garments look drier while keeping them cool and dry.&rd...(BUSINESS WIRE)--The LYCRA Company will officially launch COOLMAX CloakFX™ fiber globally at Performance Days Munich, Europe’s leading functional fabric fair, March 18–19. This innovation is designed to help garments appear drier by minimizing visible sweat marks while delivering moisture management and cooling comfort. COOLMAX CloakFX™ fiber is for brands, mills, and garment makers creating performance-driven activewear, workwear, and everyday apparel. The technology diffuses light at the fiber level using optical “masking” that reduces the visual appearance of moisture, helping to make sweat marks less noticeable. Because the technology is built into the durable fiber, its benefits last wear after wear and wash after wash. “Visible sweat on apparel is the leading pain point for consumers across demographics, often forcing them to compromise between performance, comfort, and appearance,” said Tara Maurer-Mackay, product category director, branded specialty products, The LYCRA Company. “Consumers want one fabric that does it all, and COOLMAX CloakFX™ fiber helps garments look drier while keeping them cool and dry.&rd...{}

(BUSINESS WIRE)--The LYCRA Company will officially launch COOLMAX CloakFX™ fiber globally at Performance Days Munich, Europe’s leading functional fabric fair, March 18–19. This innovation is designed to help garments appear drier by minimizing visible sweat marks while delivering moisture management and cooling comfort. COOLMAX CloakFX™ fiber is for brands, mills, and garment makers creating performance-driven activewear, workwear, and everyday apparel. The technology diffuses light at the fiber level using optical “masking” that reduces the visual appearance of moisture, helping to make sweat marks less noticeable. Because the technology is built into the durable fiber, its benefits last wear after wear and wash after wash. “Visible sweat on apparel is the leading pain point for consumers across demographics, often forcing them to compromise between performance, comfort, and appearance,” said Tara Maurer-Mackay, product category director, branded specialty products, The LYCRA Company. “Consumers want one fabric that does it all, and COOLMAX CloakFX™ fiber helps garments look drier while keeping them cool and dry.&rd...