BOSTON--(BUSINESS WIRE)--WHOOP, the human performance company, today announces that the first limited-edition collection drop of PROJECT TERRAIN, the multi-year collaboration between WHOOP and Samuel Ross MBE via SR_A, is now available for purchase. The debut collection introduces a technical garment system engineered for movement across environments - redefining the city as a modern training ground for daily performance. PROJECT TERRAIN marks a first for WHOOP, featuring reimagined executions of WHOOP bands, elevated WHOOP Body apparel, and the company’s first entry into technical outerwear. Designed as a unified system, each piece integrates the WHOOP device intentionally and visibly, transforming it from something worn discreetly into a central design element. Defined by SR_A’s architectural sportswear signatures, and innovative material development, combined with the design precision WHOOP is known for, PROJECT TERRAIN showcases the brands’ joint commitment to creating materials with elite form and function that drive the human experience. With an intentional design rooted in quiet confidence and precision, the new collection celebrates the legacy of ...BOSTON--(BUSINESS WIRE)--WHOOP, the human performance company, today announces that the first limited-edition collection drop of PROJECT TERRAIN, the multi-year collaboration between WHOOP and Samuel Ross MBE via SR_A, is now available for purchase. The debut collection introduces a technical garment system engineered for movement across environments - redefining the city as a modern training ground for daily performance. PROJECT TERRAIN marks a first for WHOOP, featuring reimagined executions of WHOOP bands, elevated WHOOP Body apparel, and the company’s first entry into technical outerwear. Designed as a unified system, each piece integrates the WHOOP device intentionally and visibly, transforming it from something worn discreetly into a central design element. Defined by SR_A’s architectural sportswear signatures, and innovative material development, combined with the design precision WHOOP is known for, PROJECT TERRAIN showcases the brands’ joint commitment to creating materials with elite form and function that drive the human experience. With an intentional design rooted in quiet confidence and precision, the new collection celebrates the legacy of ...{}

BOSTON--(BUSINESS WIRE)--WHOOP, the human performance company, today announces that the first limited-edition collection drop of PROJECT TERRAIN, the multi-year collaboration between WHOOP and Samuel Ross MBE via SR_A, is now available for purchase. The debut collection introduces a technical garment system engineered for movement across environments - redefining the city as a modern training ground for daily performance. PROJECT TERRAIN marks a first for WHOOP, featuring reimagined executions of WHOOP bands, elevated WHOOP Body apparel, and the company’s first entry into technical outerwear. Designed as a unified system, each piece integrates the WHOOP device intentionally and visibly, transforming it from something worn discreetly into a central design element. Defined by SR_A’s architectural sportswear signatures, and innovative material development, combined with the design precision WHOOP is known for, PROJECT TERRAIN showcases the brands’ joint commitment to creating materials with elite form and function that drive the human experience. With an intentional design rooted in quiet confidence and precision, the new collection celebrates the legacy of ...