Leading music streaming company will
extend greater awareness on how brands can leverage music to win in
tomorrow’s world.
Dubai, United Arab Emirates, -Sunday 23 September 2018 [ AETOS Wire ]
With
the music industry swiftly growing across the Middle East, Anghami (the
leading music streaming company in the MENA region with its user base
of 75 million registered users streaming 1 billion streams of Arabic and
International music a month), announced today that it will be hosting
its first ever Executive Annual Gathering on Wednesday, September 26.
The event is being organized with the support of its Exclusive Media
Representative - Digital Media Services (DMS), the digital arm of
Choueiri Group.
The
invite-only event will bring together an exclusive gathering of
marketers, media and advertising professionals, at a forward looking and
fun-filled music-oriented day. Over 100 regional leaders from the media
industry are expected to attend. It will extend a forward-looking
agenda focused on the industry landscape, the challenges that marketers
face today, and the music related opportunities in a mobile world,
fueled by data, content, and technology. As a leading music
entertainment platform, Anghami aims to build greater awareness for the
power of audio and how as it uniquely positioned to address the new
challenges, which await brands and marketers.
The itinerary
includes a seminar, which is slated to be held from 4-6 pm at the
Westin Mina Seyahi in Dubai. Hosts of top-notch international and local
speakers are scheduled to take the stage during the event.
As a
highlight, Anghami will also host a guest speaker from the International
Federation of the Phonographic Industry, who will talk about worldwide
trends and the role of local and global streaming services in key and
emerging markets. In addition, a panel with top marketing executives
will shed light on how marketers can strike a balance between
performance, engagement and maintaining brand value.
Anghami
Co-founders Elie Habib and Eddy Maroun will also take the stage to
unveil the latest technology updates and product features, following the
launch of Anghami 4.0. In addition, they will also share Anghami’s
transformational journey from a streaming app to a music entertainment
powerhouse in the Middle East - a journey that has witnessed the region
rise up from being a piracy hub to becoming a global music attraction.
They are expected to make a number of key announcements that Anghami is
very excited to share with the industry.
Speaking about the upcoming event, Mr. Maroun said, “This year we not only celebrate our 7th
birthday, but soon our 100 millionth user as well. We would like to
celebrate how far we have come and where we are today with our key
partners, who have all played a huge role in making Anghami happen. This
event also gives us the ideal opportunity to ghive them a sneak preview
of what the future holds for us. We are all very excited.”
DMS' Chief
Operating Officer, Michel Malkoun, also commented on the importance of
Anghami’s initiative, saying that: "With the growth that is being
witnessed across the region’s music streaming landscape, we believe that
now is the right time for brands to learn more about leveraging the
inherent power of music. We are extremely proud of our association with
Anghami and confident that its proven success and growth, which has seen
it evolve so swiftly into a full-fledged music entertainment platform,
will enable our brand partners to benefit from a wide range of opportunities”.
An exclusive after party hosting hundreds of media industry professionals is
also part of the agenda, with international super star French Montana,
along with a few other surprise guests flying in to make a very special
announcement.
About Anghami
Anghami is
the leading music streaming platform in the MENA region, with the
largest library of digital Arabic music in the world. Anghami features
licensed content from leading Arabic labels such as Rotana, Platinum
Records, Mazzika, Watary and leading aggregators, as well as major
international music labels such as Universal, Sony and Warner. It
enables users to discover new music, share tracks in real-time through
social networks and download content for offline play. The company’s
mission is to pioneer an ecosystem for the production and distribution
of music in the Arab world, connecting artists, fans and emerging talent
around music.
About Digital Media Services (DMS)
Digital Media Services (DMS) was
incorporated in 2010 as the official digital media arm of Choueiri
Group. Today, the Company extends a premium portfolio of online / mobile
offerings, which reach 120 million Unique Users, generate 2 Billion
Page Views and serve over 3.2 billion ads per month. Aligned with
Choueiri Group’s commitment to and focus on digital, DMS received a
brand makeover in April 2017, which expresses its unique strength as the
true voice of independent publishers. DMS is headquartered in Dubai,
with presence in key regional markets.Contacts
Digital Media Services (DMS)
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com
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