Dubai, United Arab Emirates -Sunday, April 22nd 2018 [ AETOS Wire ]
Dubai Airports,
operator of the world’s busiest international airport Dubai
International, and DXB Entertainments PJSC (DFM:DXBE) owner of Dubai
Parks and Resorts the Middle East’s largest integrated theme park, today
announced a strategic partnership with the aim of creating an
unparalleled airport experience while showcasing Dubai’s position as the
ultimate tourist and entertainment destination in the region. The
partnership will showcase Dubai Airports’ efforts to make DXB a
destination in its own right while promoting the breadth of offer at
Dubai Parks and Resorts to the over 88 million passengers travelling
through annually.
The agreement
will see Dubai Parks and Resorts promoted at all DXB concourses with
access to over 65 airlines flying to and from over 240 destinations in
170 countries around the globe. Dubai Parks and Resorts will engage
airport passengers by providing branded family zones and dedicated
retail locations selling Dubai Parks and Resorts products while enticing
them to experience the full offer by conducting direct marketing and
immersive advertising.
DXB recorded a
10% average passenger growth over the past 10 years with 88.2 million
passengers passing through it in 2017, and some 90 million passengers
are expected in 2018.
2018 is the
first full year of operations for Dubai Parks and Resorts and the
company aims to continue growing international visitor numbers to the
destination in line with the Dubai Tourism Vision 2020. The first
quarter of 2018 set a record for Dubai Parks and Resorts, with over
850,000 visits to the destination, a 45% increase compared to the same
period last year.
“This
partnership demonstrates Dubai Airports’ commitment to showcase the
world-class hospitality and entertainment options available to visitors
of this vibrant city, while also creating unique airport experiences,”
said Eugene Barry, Executive Vice President, Commercial at Dubai
Airports. “Dubai Parks and Resorts are the perfect partner to work with
us on creating authentic and memorable activations to engage with a
global audience, with the goal of inspiring connecting travellers to
visit Dubai, and Dubai Parks and Resorts, on their next journey.”
“We are
pleased to announce our upcoming venture with Dubai Airports, which is a
key milestone towards growing the inbound tourist segment. As the
largest integrated theme park destination in the region, we are
dedicated to strengthening Dubai’s position as a global tourism and
entertainment hub. We believe our presence at the world’s busiest
international airport will drive maximum engagement and recognition
amongst the estimated 88 million passengers travelling through the
airport” said Mohamed Almulla, CEO and MD, DXB Entertainments PJSC.
“Our
dedicated media solutions and immersive concepts will be positioned
throughout Dubai International passenger concourses, adding an element
of surprise and entertainment to passengers’ journies, and giving them a
glimpse of what awaits them at Dubai Parks and Resorts” he added.
Contacts
Dubai Airports
Hannah Burden Hamer, Manager, Corporate Communications, +97145044394
Hannah.BurdenHamer@dubaiairports.ae
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