Yokohama Tires UAE’s Facebook page has seen massive growth in the past few weeks, witnessing a user base growth of more than 70% over a four week period and a fan engagement rate of more than 21%. This growth can be attributed to a successful digital marketing strategic planning and execution. The company has been running weekly competitions for its Facebook fan page members over the past month, offering them a chance to win prizes each week.
Yokohama Tires UAE has made significant efforts to increase its online presence in order to improve the brand’s awareness. The company launched Facebook, Twitter and Instagram accounts, and plans to expand its digital presence further this year.
"We are honored to be the most active online brand in the tires industry in UAE according to our recent research, and we look forward to becoming the best tire brand online by end of 2014" said Hassan El Haj, GM - Tires & Batteries Division of Juma Al Majid Group.
Contacts
Mr. Hassan El Haj – GM
Juma Al Majid Group – Tires & Batteries Division
Tel: 04-2662199
Email: jamest@al-majid.com
Facebook: http://www.facebook.com/YokohamaUAE
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