Creates yet another innovative approach for advertisers to engage with mobile users in emerging markets
MUMBAI, Indai & DUBAI, United Arab Emirates - Tuesday, January 28th 2014 [ME NewsWire]
(BUSINESS
WIRE)-- Vserv.mobi, an award winning Mobile Advertising Exchange across
emerging markets, today announced the introduction of their
SmartRewards ad format, that will create a unique win-win proposition
for advertisers and consumers. With SmartRewards ad format, advertisers
can engage and cultivate brand loyalty among users by rewarding them for
desired actions. On the other hand, this allows consumers to top up
their prepaid mobile account in exchange for engaging with ads,
downloading apps and other actions.
SmartRewards will work across
all media formats including banners, HTML5 Rich Media, Video, Survey
Forms, while supporting a variety of actions such as App Install, Form
Fill, Video View amongst others. The top up that consumers receive via
SmartRewards will act exactly like regular paid top ups, allowing them
to use it for making calls, sending texts or connecting to the internet.
Speaking
about the relevance of SmartRewards, Dippak Khurana, CEO &
Co-founder, Vserv.mobi, said, “Mobile top ups are a universally loved
currency, especially in emerging markets where the vast majority are
prepaid subscribers. Our SmartRewards ad format acts as a value-exchange
for the mobile ecosystem, which gives consumers free mobile top ups,
presenting advertisers an opportunity to engage users like never before
by rewarding them through impactful advertising.”
Vserv.mobi
plans to make the SmartRewards ad format available shortly across
emerging markets, starting with India. Since Vserv’s inception in
January 2010, the company has been delivering in-app and mobile web
advertising for leading Fortune 500 brands & digital media
companies, in over 200 countries.
For more information visit SmartRewards on Vserv.mobi
About Vserv.mobi
Vserv.mobi
is an Award Winning Mobile Advertising Exchange across Emerging
Markets, that maximises value of mobile media for advertisers,
developers, publishers and telecom operators. Powered by award winning
AudiencePro™ and AppWrapper™ platforms, Vserv.mobi has delivered mobile
advertising experiences for leading Fortune 500 brands & digital
media companies, across 200 countries. The company was founded in
January 2010 and has a global presence, with offices across USA, UK,
South Africa, India, Singapore, Indonesia, Malaysia & Vietnam.
Contacts
Vserv.mobi
Rachita Vaid
press@vserv.mobi
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