The leader in mobile and online video advertising establishes partnership with one of the Middle East's largest media marketing groups
DELHI, India - Thursday, June 23rd 2011 [ME NewsWire]
(BUSINESS WIRE)-- Vdopia Inc., the leader in mobile and online video advertising, today announced it has entered into a marketing agreement with IAS Media–Digital, one of Middle East’s largest media marketing groups, which handles a vast spectrum of high-profile media titles across the region. The agreement will help significantly drive market penetration for Vdopia’s online and mobile video advertising solutions.
IAS Media enjoys a favorable status with media buying houses, advertisers and advertising agencies across the Middle East. IAS Media–Digital, the company's digital arm, represents 80 international portals as well as major publishers and large networks. It will now offer the full array of Vdopia offerings, from pre-app, in-app and mobile web video ads on smartphones to Vdopia's full portfolio of online video products.
“Vdopia’s industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region’s biggest brands and their target audiences,” said Ali Asgar Mir, MD of IAS Media.
“We are excited to have IAS Media–Digital as a partner to further expand our video solutions footprint in the burgeoning Middle East market. Our reach as the No. 1 video ad network, coupled with IAS’s exceptional customer relationships, make the association a great fit for marketers seeking compelling video ad solutions,” said Debadutta Upadhyaya, Vice President-India, Vdopia Inc., and In-charge for Middle East expansion.
About Vdopia Inc.
Vdopia Inc. is a pioneer in mobile and online video advertising, enabling major brands to engage their desired audiences in premium content environments around the world. It is headquartered in Silicon Valley, with offices across the U.S. and in India.
The company, which introduced video advertising to mobile devices, is the only provider of auto-play video ads running across both apps and the mobile web. Its proprietary technology enables the most scalable mobile platform for video and rich media, and powers the world’s largest mobile video ad network – delivering hundreds of millions of video and rich media ad impressions each month.
In the Asia-Pacific market, Vdopia also provides clients with the largest network for online video ads as rated by comScore, as well as patented technology for large-scale, real-time integration of video ads in live content. Vdopia’s global client base includes Nokia, Scion, Microsoft, Sony Pictures, MillerCoors, Wrigley, Bausch & Lomb, Samsung, Lufthansa, Disney and Vodafone.
Learn more about Vdopia at www.vdopia.com.
Learn more about Vdopia’s mobile video advertising solutions at: http://mobile.vdopia.com.
About IAS Media
Established in 1991, IAS Media is one of the Middle East's largest media concessionaires, handling a vast spectrum of media - from print to audiovisual, from India to Hong Kong, Russia to the USA.
In print, IAS handles some of the most respected newspapers and magazines like The Times of India, Conde Nast Traveller, Malayala Manorama, Vogue, Vanity Fair, GQ, Handelsblatt, Nikkei BP and Izveztia. It’s also tuned on to some of the biggest names on the small screen like Sony Entertainment Television, Manorama News, ARY Digital and Neo Cricket. IAS’s in-flight magazines include Cathay Pacific and Air India.
Contacts
Value 360 Communications
Gurdeep Kaur
+91 11 46658888, +91 9873109199
gurdeep@value360india.com
Vdopia Media and Software Solutions Private Limited
Debadutta Upadhyaya
Vice President–India
+91 9820180875
press@vdopia.com
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