SHANGHAI - Friday, June 3rd 2011 [ME NewsWire]
(BUSINESS WIRE)-- The Estée Lauder Companies Inc. (ELC) today announced the opening of the Estée Lauder Companies Asia Innovation Center, located in Shanghai, China. This new innovation center expands the Company’s existing research capabilities, reinforcing its strong commitment to local consumers by developing products tailored to the specific needs of Chinese and Asian skin. The new center will explore the genetic basis for differences in the response of human skin to environmental stressors and study the safety and efficacy of topical botanical and synthetic materials in order to develop products of the highest quality standards for the Company’s great brands.
Fabrizio Freda, President and Chief Executive Officer, Harvey Gedeon, Executive Vice President, Research and Development, and Cedric Prouvé, Group President, International attended the Asia Innovation Center’s official inauguration with Fabrice Weber, President, for ELC Asia Pacific, Carol Shen, General Manager and Jing Cheng, Senior Director, Research and Development for ELC in China.
“Chinese consumers have very high standards regarding their skin care and serve as an inspiration to us in developing world-class products specifically tailored to Chinese and Asian skin,” said Fabrizio Freda. “We are bringing to China the best technologies from the U.S. and combining them with top Chinese scientists and researchers. Through this collaboration, we are gaining critical consumer insights in China, closest to the most demanding consumers who have the highest expectations for beautiful skin and sophisticated, innovative skin care regimes. As a result, we will be able to create even better products for consumers in China and around the world.”
The Estée Lauder Companies’ vision is to be the global leader in prestige beauty, with brands that deliver the best experience, products and services to consumers in all parts of the world. To realize this vision, the Company has prioritized local relevance and is creating products closer to consumers, as a key strategic driver of all its brands. The Company first entered China in 1993 and successfully opened its first research lab in 2005. Since that time, the Estée Lauder Companies has been committed to serving consumers in this region by investing resources in research and development, consumer insights and branding capabilities.
“Skin care represents two-thirds of prestige beauty in China. To have a facility right in the heart of this very important region – a region particularly focused on high-performance products and safety – will drive our creativity on all levels,” said Carol Shen. “We are committed to our efforts in China and believe the region will continue to be a major growth opportunity for the Company as well as providing world-class products to Chinese consumers.”
In addition to outstanding scientific and consumer research, the Estée Lauder Companies Asia Innovation Center will focus on the Company’s unique Green Chemistry program, which is the design and implementation of innovative processes to make products more environmentally sustainable. The program examines the full life cycle of a product, from conception to end-user and beyond. The Company’s Green Chemistry program includes applying sustainable practices such as energy conservation, recyclable packaging, waste reduction and limiting the amount of ingredients in product formulations.
“Our Green Chemistry program is truly a pioneer within the industry. We are continually finding new ways to embed the principles of Green Chemistry in our global manufacturing and product innovation. Our best-in-class scientists and researchers in China are using the most advanced technologies developed from our team in the U.S. to create highly innovative and effective products for our consumers,” stated Harvey Gedeon.
The Estée Lauder Companies’ Chinese Dermatologist Expert Panel, which includes dermatologists and researchers from the country’s top hospital, China Medical University, will continue to advise the Company regarding scientific research and innovation.
The Estée Lauder Companies’ brands currently sold in China include Estée Lauder, Clinique, La Mer, M·A·C, Bobbi Brown, Aramis, Origins and the licensed brands Tommy Hilfiger and Donna Karan. Their products are sold in upscale department stores and perfumeries in 39 major Chinese cities. The Company has also launched e-commerce sites in China for Clinique, Estée Lauder, La Mer and M·A·C.
The forward-looking statements in this press release, including those in the individuals’ remarks, involve risks and uncertainties. Factors that could cause actual results to differ materially from those forward-looking statements include competition, changes in regulation, risks of doing business abroad and the other risks described in the Company’s filings with the U.S. Securities and Exchange Commission, including the most recent quarterly report on Form 10-Q.
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M·A·C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach, Ojon and Smashbox.
An electronic version of this release can be found at the Company's website, www.elcompanies.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6746377〈=en
Photo Caption:
Image 1: From left to right: Yin Hong, Vice General Manager, Shanghai Zhangjiang Group; Carol Shen, General Manager, ELC China; Huang Feng, Vice Chairman, Shanghai Municipal Commission of Commerce; Fabrizio Freda, President and Chief Executive Officer, the Estée Lauder Companies; Xie Minqiang, Deputy Director, Shanghai Municipal Food and Drug Administration; Harvey Gedeon, Executive Vice President, Research and Development, the Estée Lauder Companies; Beatrice Camp, U.S. Consul General in Shanghai (Photo: Business Wire)
Contacts
The Estée Lauder Companies Inc.
China Media Relations:
Lillian Liu
86 21-6120-8939
U.S. Media Relations:
Alexandra Trower
212-572-4430
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