element14 electronics community to drive and document unique coactive art project to be unveiled at Maker Faire in San Francisco Bay Area 2011
LONDON - Saturday, March 5th 2011 [ME NewsWire]
(BUSINESS WIRE)-- From a Tandy TR-S80 to an iMac, punch cards to terabyte hard drives, or super-8 movie projectors to Blue-ray DVD players, the evolution of electronic technology is undeniable, unstoppable and awe-inspiring. In an effort to underscore the impact of technology advancements on our daily lives, element14, a collaborative engineering community and electronics store for design engineers and electronics enthusiasts, today kicked-off a community-driven art installation with artist Ben Innesto construct an exploded electronic device mobile that depicts the monumental progression in electronic technology.
Innes, a Minneapolis-based artist and photographer, is best known for his hanging mobiles made of deconstructed electronics that reveal the interactions taking place among the various components of a device. The concept for the installation commissioned by element14 is to showcase the juxtaposition of two analogous pieces of modern and legacy technology. The entire artistic process – from conception to production to installation – will be captured documentary-style and shared on the element14 community.
The subject matter of Innes’ piece will be determined by the element14 community, where engineers and enthusiasts will have the opportunity to vote on the past and present technologies to be deconstructed. In addition to documenting the artistic process, the project will also provide in-depth technical insight from professional design engineers on what makes the parts work together, how the technology has evolved from when it was originally introduced, as well as viewpoints on future innovations.
“The goal of this project is to observe and celebrate the evolution of electronic technology – from where it started to where we are heading tomorrow,” said Alisha Mowbray, senior vice president of marketing, element14. “We are delighted to be working with Ben on this unique endeavor as it parallels element14’s ongoing efforts to support the exchange of ideas among electronics professionals and underscores our appreciation of design engineering as an art form in itself.”
Voting for the conceptual stage of the project begins March 3 and ends March 18 online at element14. Participating element14 community members will be entered for the chance to win a signed photograph of Innes’ final piece, which is scheduled for unveiling at Maker Faire Bay Area 2011 near San Francisco in May. After the completion of the project, the piece will be donated. element14 is also exhibiting at Maker Faire UKin Newcastle on 12-13 March 2011, where visitors will have a chance to enter a competition to win a Stellaris Robotic Evaluation Board.
At the Electronica exhibition in Europe last November, element14 also supported an art project that conveyed the importance of recycling electronics correctly, through the creation of a sculpture from e-waste.
For more information or to join the online electronics community, visit element14.com.
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About element14
element14 is the first collaborative community, research portal and store for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 is sponsored by Premier Farnell plc (LSE:PFL), a leader in multi-channel distribution and specialty services for electronic design engineers, trading throughout the Americas (Newark), Europe (Farnell) and Asia-Pacific (element14). The company has group sales of £795.3m and over 4,100 employees globally.
About Premier Farnell
Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 electronics Communityfor design engineers – an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.
While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.
Key facts
* Operations in 35 different countries
* 4,100 employees
* Over 2 million customer contacts in 156 industries
* Over 3,500 leading suppliers
* Over 400,000 products stocked with access to over four millionmore on demand
* Global leader in legislationRoHS, WEEE, REACH
For more information visit the website at Premier Farnell.
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Contacts
Premier Farnell and Farnell
Aakriti Kaushik
PR Manager, Europe and Global
Tel: +44 (0) 113 279 0101
Email: akaushik@premierfarnell.com
element14
Janice Fleisher
Communications Americas
Tel: +001 (1) 773 907 5941
Email: jfleisher@newark.com
element14
Christina Loh
Communications APAC
Tel: +65 6549 7178/7059
E-mail: cloh@element14.com
Pinnacle Marketing Communications, Ltd
Jonathan Roberts
Account Director
Tel: +44 (0) 20 8869 9339
E-mail: j.roberts@pinnaclemarcom.com
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