Dubai, United Arab Emirates-Sunday 20 October 2019 [ AETOS Wire ]
DMS
- the digital arm of Choueiri Group - recently announced its latest
appointment as the Exclusive Media Representative for “ESPN Sports Media
Ltd.” - the owner of both ESPN.com and ESPNCricinfo.com – for the Middle East and North Africa.
ESPN is the
world’s leading multinational, multimedia sports entertainment entity,
featuring the broadest portfolio of multimedia sports assets with over
50 business entities. While ESPN.com and its
corresponding App represent ESPN’s multisport focus, ESPNCricinfo.com
and App serve as the world’s leading digital cricket brand.
Cricket today
is the second most watched sport in the world - with 2.5 billion fans
globally - and the second most watched sport in the UAE, with almost
half of the UAE population (49%) estimated to be cricket fans and 1.3 million UAE residents regularly playing the sport.
This huge fan base is skewed heavily towards Asian expat males from
India and Pakistan - a “digital first” demographic known to utilize the
internet and social media to follow sports; representing a distinct
audience for brands to target.
ESPNCricinfo.com
is distinguished for being the most visited sports website in the UAE,
with the highest page and visit duration figures, attracting over 5
million visitors from the GCC during the 2019 Cricket World Cup.
The
dedicated cricket portal provides cricket fans with live ball-by-ball
coverage of all international cricket matches, news and features written
by some of the world's best cricket writers, and in-depth statistics
for every first class and international match ever played. ESPNCricinfo.com and its App allows fans to keep up to date while on the go, in the office or via a second screen experience.
Speaking about the partnership, Martin Healy, Commercial Director at ESPN,
said “We are excited about the next phase of growth and development for
ESPN in the region, and especially ESPNCricinfo. This strategic
partnership between the worldwide leader in sports, and such a pillar of
the local media landscape, shows our commitment to the region, and our
desire to connect brands with our engaged, loyal, sports-fanatic
audience through world class content and media solutions.”
DMS’ Chief
Operating Officer, Michel Malkoun also stated that “With ESPN joining
the DMS family of market-leading digital platforms, we greatly look
forward to furthering the audience engagement goals of our brand
partners around the region. With ample, innovative and highly effective
advertising opportunities in store, we are confident that clients will
find Cricinfo.com to be the ultimate gateway for reaching out to and
connecting with the vast south-east Asian expat population in the UAE
and GCC.”
About Digital Media Services (DMS)
Digital Media
Services (DMS) was incorporated in 2010 as the official digital media
arm of Choueiri Group. Today, the Company extends a premium portfolio of
online / mobile offerings, which reach 120 million Unique Users,
generate 2 Billion Page Views and serve over 3.2 billion ads per month.
Aligned with Choueiri Group’s commitment to and focus on digital, DMS
received a brand makeover in April 2017, which expresses its unique
strength as the true voice of independent publishers. DMS is
headquartered in Dubai, with presence in key regional markets.
Contacts
Digital Media Services (DMS)
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com
No comments:
Post a Comment