Dubai, United Arab Emirates-Sunday 19 July 2020 [ AETOS Wire ]
The
COVID-19 lockdowns have resulted in a variety of new media consumption
trends and some very interesting behavioral shifts. Powered by Choueiri
Group’s Data Team, our latest research piece reveals how the most
significant consumer segments (Generations) in KSA are experiencing
significant increases in their time spent watching TV, especially GEN Z
“Zoomers” who previously were known to be less engaged with traditional
forms of media. These insightful findings are aimed at enabling regional
brands to gain a better understanding of their audiences.
About Choueiri Group:
As the leading media representation group
in the Middle East, Choueiri Group is a company built from the ground up
over the past forty plus years. Today, the Group’s companies market and
manage the advertising space of 26 satellite and 1 terrestrial
television stations, 13 print titles, 15 radio stations, 40+ web portals
along with their apps and the largest network of outdoor signs in the
GCC. Choueiri Group operates in ten markets covering the MENA region,
Europe and Japan and ensures the best support for its regional and
international clients through its extensive network of twelve
subsidiaries, 6 representative offices and more than 700 committed
executives.
Contacts
Choueiri Group
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com
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