Lucky Lifestyle comes alive in an eclectic offering of bohemian fashion and denim dominance
Dubai, United Arab Emirates - Wednesday, May 7th 2014
Lucky Brand, the premium iconic and authentic Southern California denim lifestyle brand was launched today at Dubai Mall. Rooted in Denim and fashion conscious the boho- chic Lucky lifestyle offers versatile designs not only in denim but also tops and accessories.
Ms. Tina Oberoi, COO - Franchise Apparel Division at Lals Group said, “We are confident that everyone can look and feel incredible in Lucky Jeans. We encourage customers to celebrate their individuality and express their personal style. Lucky offers a bohemian assortment of fashion to complement their dominance in denim. We believe we exploit the void in the market for ‘accessible premium’ denim.”
Lucky Brand appeals to fashion conscious, free-spirited individuals who are life style oriented. Lucky maintains relevancy in the marketplace through innovation in fit, fabric and wash. Lucky was founded in LA in 1990 with great fitting, vintage inspired jeans. This edgy and on-trend brand offers a boutique experience to stylish and versatile consumers through 176 speciality stores and 2000 plus retail doors worldwide.
Editor’s Notes
About Lucky Brand
Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Lucky is a premium denim lifestyle brand that infuses California heritage with innovative design. Lucky Brand is an icon of individuality in the retail space. Lucky is a denim destination known for its bohemian lifestyle. The brand is also well known for apparel, shoes, accessories and jewellery for men and women that are sold in more than 2000 retail doors.
About Lals Group
For over three decades, Lals Group has been part of the everyday life of shoppers in the GCC, through sprawling retail spaces as well as some of the best-known brands that fill the customer’s mind space. The Group has consistently explored the prospects of further reaching out to fresh markets and new possibilities. Today, the Group caters to consumers with a combined retail space of over 2.5 million square feet, 115 plus retail outlets, numerous leading global brands and a growing portfolio of the Group’s own, many of which are market leaders in their category.
Contacts
Ankita Arora
BUZ PR
+971 527284908
ankita@ibuz.ae
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