Sport360 scores impressive BPA daily qualified circulation figure

BPA Worldwide announced Sport360’s daily circulation figures, reporting a qualified circulation of 34,709 copies per day.

Dubai, United Arab Emirates - Monday, February 13th 2012 [ME NewsWire]

This announcement makes Sport360 the first daily newspaper in the UAE to ever apply for audit in its first year of operations. 

Founder and CEO Michael Chalhoub said: “Auditing and revealing our circulation and readership figures through BPA proves that we are committed to conducting business in a professional and transparent manner. Our BPA Audit enables us to provide our clients with a certified target segment, which will help them, determine more accurately the return on their marketing investments. It shows our confidence in Sport360’s ability to reach a large and attractive audience. This is only the first step of where we want to be. We have ambitious plans to keep expanding both our print and digital platforms, and we areencouraged by our progress so far.” In an economic environment where each dirham invested counts, the audit of Sport360 will help advertisers reach out efficiently to a specific target audience and outlines the strong strategic position thatSport360 has established in a short time. 

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Notes for Editor

About Sport360  Sport360 is a daily sports newspaper that offers unique comprehensive sports coverage. It is distributed in the United Arab Emirates with standards of excellence on par with the aspirations of the nation. It is published by Gulf Sports Media; an Abu Dhabi-based media company that also produces the widely popular www.sport360.com portal.   Sport360 aims to be an effective tool in helping the United Arab Emirates to achieve its ambition of becoming an international sports hub. It provides a unique platform through which organizers will have a dedicated communication and marketing channel with their core audience. Its target readers, the young and active population of the UAE, is the fastest growing segment in the country. Today, it reaches an audience of more than 123,000 readers (source: IPSOS Media CT, NRS 2011)

Sport360 is also the only daily sports newspaper in the world to be written in English.

About BPA  Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media properties – including over 1,500 B2B publications, 350 consumer magazines and newspapers, 550 websites, 40 events, email newsletters, databases, wireless and other advertiser-supported media – as well as more than 2,700 advertiser and agency members. 

Contacts

Mark Kar

Marketing Director- Sport360

Tel. +971 2 447 1668 or +971 4 395 8833

markkar@sport360.com



Tanya Kassab

Communication Manager

Euro RSCG Corporate Communications Middle East

Tel. +971 4 445 6151

tanya.kassab@eurorscgme.com