SHENZHEN, China-Tuesday 22 June 2021 [ AETOS Wire ]
(BUSINESS
WIRE) -- Announced at an exclusive digital event, RELX International
launched its initiative, RELX Pledge, centered around the protection of
minors, consumers, and economic livelihoods respectively.
At the
event, RELX International pledged to contribute to the communities in
which it operates, under three key pillars: Guardian Program, Golden
Shield, and Green Shoots.
Speaking at the conference, Leina
Chedid, Head of Marketing for the Middle East and North Africa,
discussed RELX International’s Guardian Program – a initiative that
stretches from product development to sales, preventing and discouraging
the use of vape products by minors through joint efforts with retailers
to step up on-site identification.
Leina Chedid said: “Since our
inception, youth prevention has been an integral part of RELX
International’s core company values. Our Guardian Program applies across
all our sales and marketing and supports effective legislation and
regulation to prevent the purchase and use of our products by minors.”
Joining
Leina, RELX International’s Global Head of External Affairs, Jonathan
Ng, announced the steps the brand is taking to ensure that there is
industry-wide action taken to prevent e-cigarette use among minors,
including eradication of counterfeit products.
The vaping company
says its Golden Shield initiative, a partnership with a number of its
stakeholders including engagement of customs officials, is designed to
safeguard consumers by helping to eliminate counterfeit, contraband, and
compatibles from the e-cigarette market.
Jonathan Ng said: “RELX
International is proud to ensure that its products are only
manufactured to high quality standards with stringent inspection
controls. Unfortunately, there are many counterfeit RELX and other
smuggled products of unknown content out there. We are working closely
with investigation firms, e-commerce platforms and local authorities to
weed out such products from the market.”
RELX’s Golden Shield has
assisted in 28 successful cases, removing over 550,000 fake products
from the market and over 77,000 websites since 2019.
Jonathan
also discussed RELX’s Green Shoots Program an initiative created to give
back to the community, using the brand’s experience to help other
aspiring entrepreneurs and small business owners get their businesses on
track to business growth and success.
He added: “Startups and
small businesses are the economic backbone of societies around the
world. As a company that grew from a startup ourselves, we understand
the numerous challenges that small businesses encounter daily. Through
the Green Shoots programme, we hope to share our experience and
knowledge to help them get on the right track towards growth and
success.”
As part of this scheme, RELX Academy will see the
company sponsor courses curated by leading global universities to equip
budding entrepreneurs with the skills to succeed in starting their own
businesses.
The RELX Academy is currently in pilot phase in the
Philippines. Each regular Philippines RELX Store partner receives
support of up to PHP 300,000; RELX International will provide Academy
participants with additional product support of up to PHP 1,700,000.
Jonathan
Ng added: “The RELX Pledge is designed to help introduce a new era of
responsibility and safety in the vaping industry.”
“We genuinely
hope it will provide a better future for everyone, meaning that only
genuine RELX products - all produced to high standards of reliability -
are used by adult vapers or adults looking for an alternative to smoking
cigarettes.”
“Protecting minors is an issue we take very
seriously, as our Pledge commitment shows. We sincerely hope that others
in the industry take this lead and also commit to this new era of
responsibility.”
Components of the RELX Pledge will be rolled-out
globally (excluding Mainland China and the United States) throughout
2021, and will be further enhanced in 2022. The RELX Pledge will be
localized in countries in which RELX International holds a market
presence to account for applicable local customs, cultures, and
traditions.
Furthermore, the company will provide regular updates
on the progress of the RELX Pledge intiative to ensure its strategic
goals and objectives are being met. RELX International executives will
be regularly measured on their performance on corporate and social
responsibility metrics, of which the RELX Pledge will be a fundamental
pillar.
For more information on the RELX Pledge, please visit: www.relxnow.com/pages/pledge.
ABOUT RELX International:
Founded
in 2019, RELX International is a multinational electronic cigarette
company that markets and sells RELX products. RELX branded products are
designed at a cutting-edge research and development center, and produced
at one of the world’s largest e-cigarette factories. RELX's mission is
to make RELX a trusted brand for adult smokers through state-of-the-art
products, industry-leading technologies and scientific advances in
collaboration with talented and committed people around the globe. The
company has attracted global talents from Uber, Proctor and Gamble,
Apple, Beats, and L'Oréal.
Website: www.relxnow.com
Facebook: @RELXIntl
Instagram: @relxinternational
Linkedin: RELX International
Contacts
Yasha Wolfman
yasha.wolfman@relxintl.com
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