DMS migrates to new-generation Permutive DMP
Dubai, United Arab Emirates-Wednesday 9 September 2020 [ AETOS Wire ]
In
the fast-changing world of digital, technological innovations are
perpetually paving the way forward for more effective advertising
outcomes.
In keeping with its ongoing commitment to remaining at
the forefront of digital, Digital Media Services (DMS) – The digital
arm of Choueiri Group, recently announced that it has enhanced its data
infrastructure, with the forward-looking deployment of the new
generation Permutive DMP (Data Management Platform). The development is
the result of DMS’ ongoing drive to consistently future-proof its
infrastructure. The Permutive platform now enables DMS to create a more
granular ingestion and classification of data on the back of enhanced
scale.
Built on edge processing, Permutive's DMP makes it
possible for publishers to gather deeper insights about their valuable
users (rich data on their interests and intent). This allows them to
better cope with challenges related to users’ ever-evolving online
habits. With growing challenges arising across the industry about first
party data, stemming from cookies and regulations surrounding privacy
and browsers, the pressure on all publishers has been steadily
increasing.
Permutive’s Aarti Suri, Senior Customer Success
Manager commented on the development and stated that “We are very
excited to become a part of DMS’ arsenal. This development serves as a
huge showcase for our edge-powered technology, as it is being deployed
across a market-leading regional digital inventory, where our
customization capabilities stand to shine”.
With the migration
in place, DMS’ data capabilities now stand at par with premium
publishers in Europe and other advanced markets. The deployment has
effectively rendered an increase in scale of 120%.
Alex Lopes,
Choueiri Group’s Audience and Data Director elaborated on the benefits
of enhanced depth and scale by adding that “We are constantly relooking
at our technology infrastructure to find better means and avenues which
will ensure that our brand partners and publishers succeed at the end of
the day. Equipped with greater depth and scale, more insights, and more
data analytical horsepower than ever before, this latest migration to
the Permutive DMP is a major step. With more properties captured by
events fired through real-time and privacy-abiding technology such as
edge and key-value pairs, we can better develop the 5 key pillars of
data effecting real life scenarios (ingestion, classification, analysis,
connection and activation). Empowered by this new approach which
commenced sometime last year, Choueiri Group now stands at an all-new
level across those pillars and is reflecting this with a host of
innovative products and new ways of working being released to the
market”.
About Permutive
Permutive is the data platform built for publishers.
Built
on edge computing, the Permutive platform gives publishers the ability
to connect their user data in one place using secure and scalable
technology that does not rely on third-party cookies. The result is a
significant increase in the quality and scale of data collected so that
publishers can drive more revenue and decrease costs.
Working
with clients across Europe and North America, publishers using Permutive
include BuzzFeed, The Guardian, The Economist, Condé Nast
International, Hubert Burda Media, and Immediate Media.
Find out more at permutive.com
About Digital Media Services (DMS):
Digital
Media Services (DMS) was incorporated in 2010 as the official digital
media arm of Choueiri Group. Today, the Company extends a premium
portfolio of online / mobile offerings, which reach 140 million Unique
Browsers, generate 1.2 Billion Page Views and serve over 3.8 billion ad
impressions per month. Aligned with Choueiri Group’s commitment to and
focus on digital, DMS received a brand makeover in April 2017, which
expresses its unique strength as the true voice of independent
publishers. DMS is headquartered in Dubai, with presence in key regional
markets.
Contacts
Choueiri Group
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com
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Thursday, September 10, 2020
Regional brands to benefit from greater depth and scale of data across leading publishers
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