● Pioneering UAE rider survey
● Main dangers posed by other motorists
● Need for customers awareness initiatives to appreciate riders’ safety
Dubai, United Arab Emirates -Tuesday, December 12th 2017 [ AETOS Wire ]
http://www.roadsafetyuae.com/motorcycle-delivery-safety/
A
pioneering study was conducted to validate the road safety perceptions
of UAE motorcycle delivery riders, which results were presented at the
‘first-ever’ UAE Motorcycle Delivery Fleet Event in November 2017, an
event jointly organized by RoadSafetyUAE and Al-Futtaim Honda.
5 dimensions were surveyed:
Behaviour of other motorists; Own behaviour; Perception of Customers; Bike safety; Training.
Thomas
Edelmann, Managing Director of RoadSafetyUAE: “Motorcycle riders are
amongst the most vulnerable road users and hence it is important to
understand their perceptions and fears in order to work on improvement
potentials. There is just no steel around them to protect them and we
see a growing number of motorcycle delivery riders on UAE’s roads. We
want to raise awareness for this topic via this pioneering delivery
rider perception survey. Recently, we also held the ‘first-ever’
delivery rider fleet event, which was attended by major delivery fleet
operators and other stakeholders who listened to presentation of Dubai
Police, RTA, Deliveroo, UPS, Dubai Driving Center, MiX Telematics, Osram
and RoadSafetyUAE. We will prepare additional initiatives, taking on
board the findings of this survey.”
The most important and interesting findings of the survey are:
A) Motorcycle delivery riders’ perception regarding the behaviour of other motorists towards them:
78% Cars and other vehicles often don't INDICATE so it is difficult for me to anticipate their moves
77% Cars and other vehicles often CUT in front or behind me
68% Cars and other vehicles are often INCONSIDERATE to me
68% Cars and other vehicles often don't seem to SEE US properly
56% Sometimes OTHER MOTORCYCLE delivery riders ride recklessly and endanger me
B) Motorcycle delivery riders’ perception regarding their own behaviour:
94% I know exactly what MY COMPANY EXPECTS FROM ME for my safe driving
92% I think I am a SAFE DRIVER
19% I have been in an ACCIDENT within the last 12 months
C) Motorcycle delivery riders’ perception regarding the behaviour / attitude of customers:
Only 57%: I think customers UNDERSTAND if we are running a bit LATE
Only 51%: I think customers are CONCERNED about our safety
D) Motorcycle delivery riders’ perception regarding their equipment:
87% I am happy with the QUALITY of my bike
71% I am happy with the MAINTENANCE of my bike
69% I am happy with the PROTECTIVE GEAR
E) Motorcycle delivery riders’ perception regarding their training:
91% I am happy with the amount of initial training I received when I JOINED my company
86% I am happy with the amount of ONGOING training I received
The full survey results can be found in the ‘featured’ section on: www.RoadSafetyUAE.com/statistics
Fardeen
Sara, General Manager at Al-Futtaim Honda said, “As one of the leading
providers of motorbikes to UAE’s delivery fleets, our responsibility
does not end by providing the best and safest bikes. We also have an
obligation to raise awareness amongst other road users to the dangers
these riders face each and every day. The recent Bike Safety event was
the first step in this direction, and we believe it will serve as a
platform for industry players to come together and learn from each other
to create a safer driving experience. We want to show corporate
responsibility in cooperating with RoadSafetyUAE on the topic of
motorcycles. We have strong ties to UAE’s big fleet operators and the
governmental segment and we strongly believe in establishing a platform
to network and learn from each other. All these efforts aim at
increasing rider safety.”
Edelmann
concludes: “Some of the results provide a clear ‘call to action’!
Educational efforts must be directed at motorists in cars and heavy
vehicles to show a respectful and caring attitude towards delivery
riders. Another pressing issue is to educate customers by raising their
awareness and to create a caring attitude for rider safety. Safety must
be the number one concern, also for customers awaiting their food or
other deliverables. We found the riders perceptions quite shocking as
they state: ‘Only 51%: I think customers are CONCERNED about our
safety’. Last buy not least, the riders’ awareness for safe conduct
among themselves must be raised, as 56% state ‘Sometimes OTHER
MOTORCYCLE delivery riders ride recklessly and endanger me’. These and
other findings of our survey are truly insightful and we invite all UAE
delivery fleets to take part in the survey, for their own benefit.”
4
prominent UAE motorcycle fleets participated in the survey and a total
of 222 riders populated the questionnaires to date. All UAE fleet
operators are invited to download the questionnaires and get their
riders to participate. This will help to benchmark their results against
the average and to address improvement potentials. The questionnaires
can be downloaded for free:
http://www.roadsafetyuae.com/motorcycle/http://www.roadsafetyuae.com/motorcycle-delivery-safety/
About RoadSafetyUAE:
RoadSafetyUAE’s
vision is to contribute to reducing the number of road traffic
fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission
is to raise the awareness for proper conduct on our roads, in an
engaging manner and on a broadly communicated and permanent basis.
RoadSafetyUAE’s award-winning platform engages with the stakeholders
traffic participants, governmental entities, the media, and more than 30
corporate social responsibility (CSR) minded partners. ‘Tips &
Tricks’ are the content backbone, provided for more than 60 topics of
road safety, all specifically relevant to the UAE. More information can
be found on www.RoadSafetyUAE.com
RoadSafetyUAE’s
CSR partners are partners are RTA, Ministry of Education, Dubai Chamber
of Commerce, Dubai Health Authority, Michelin, Mercedes-Benz, Audi,
Nissan, Al-Futtaim Honda, Volvo, Galadari Brothers - Mazda, Al Ghandi
Auto, MAN Trucks, QIC Insured, Gargash Insurance Brokers, Careem,
dubizzle, Deliveroo, PepsiCo, Johnson&Johnson, MMI, Pernod Ricard,
Serco, MiXTelematics, JustKidding, STS, Osram, VOX Cinemas, Safety
Media, Arab Wheels, Alam Assayarat, NSG, OMD.
About Al-Futtaim Honda
Al-Futtaim
Honda, part of Al-Futtaim Automotive, is the sole distributor for Honda
vehicles, motorcycles, marine engines, power products and parts.
Recognised as one of the largest independent Honda distribution
companies in the world, Al-Futtaim Honda is supported by a network of 10
modern showrooms and 11 after sales facilities and five retail part
counters located across the UAE. The flagship Honda Dubai Festival City
showroom was officially confirmed by Honda as the largest Honda showroom
in the world. For more information, please visit www.hondauae.ae, Honda UAE Facebook page: facebook.com/HondaUAE or call 800 HONDA (800 46632).
Contacts
RoadSafetyUAE
Thomas Edelmann, Founder and Managing Director, +971505519216
Thomas@RoadSafetyUAE.com,
Impact Porter Novelli
Lejo Johnny, Senior Account Manager +97143304030 E: 440, +971504537023
l.johnny@ipn.ae
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