ME Newswire
Dubai, United Arab Emirates - Sunday, February 3rd 2013
A man of adventure, drive and determination, David Beckhamis constantly striving to be the best man he can be. Now, you can experience the very essence of David’s spirit with his new fragrance for men: The Essence by David Beckham.
As one of the world’s most successfulsports stars and celebrated style icons,David is admired and followed across the globe. Never far away from a camera lens or film crew, those quiet, precious moments are even more cherished whether it's hitting the open road or spending time with friends and family. That is where the essence of David Beckham can be found.
David Beckham comments, “Everyone has their own sense of what makes them happy. I wanted the creative around The Essenceto capture thatsense of adventure, spending time away with the people you love and thatpowerful feelingof when you are at your happiest. The fragrance has a fresh vitality, which I hope menwill like.”
The Essence of Masculinity
A vibrantly sexy scent, The Essence is the perfect expression of David’s cool masculinity. The fragrance opens on the zesty brightness of grapefruit blended with luminous violet leaves and sparkling lavender to create an invigorating rush of freshness. At the heart, a mouth-watering duo of juicy pineapple and crisp apple fuse with spicy notes of cardamom to reveal a strong urban virility. Finally, rich, earthy tones of tonka bean and cashmeran are enhanced by the timeless magnetism of patchouli heart to confer a sensual warmth and elegance. Dynamic and charismatic, this is a fragrance to be worn with confidence.
Perfumer: Olivier Polges from IFF
The Essence of Style
Taking inspiration from David’s distinctive style and spirit, The Essence is presented in a gently curved rectangular glass bottle embossed with a striking weave pattern. This is topped with a sleek silver cap decorated with a diagonal check design, evoking a strong masculine feel. For a stylish, edgy twist, the fluid inside is steel blue. Completing the contemporary look, the front of the bottle is embossed with the new David Beckham logo: his name written in a bold typeface, with a circle shape stamped out of the final letters.
Exuding masculine elegance, the gunmetal grey fragrance box features contrasting white borders and the David Beckham logo metal hot-stamped on the front and top. Echoing the juice, the words ‘The Essence’ are coloured blue. Finally, for a wonderfully tactile finish, the sides of the pack have an engraved ‘graphillage’ texture that demands to be touched.
Pack Designer: Agence L’appartement
The Essence: The Advertising
The eye-catching print advertising campaign exudes an uplifting sense of freedom and opportunity. Set against a sky-blue backdrop, an effortlessly stylish David Beckham is photographed standing in a relaxed pose, his hands in his pockets. Contrasting with his casual stance, his intense gaze into the distance gives us a glimpse of the man he really is. A weave design on the floor draws the eye to The Essence fragrance bottle, which towers in the background beneath the distinctive new Beckham logo.
Become the man you want to be. Reveal your true essence with The Essence By David Beckham.
DATA SHEET
THE ESSENCE BY DAVID BECKHAM
David Beckham introduces The Essence, his fresh and dynamic new fragrance for men. Inspired by David’s sense of adventure, this vibrant, contemporary scent captures the spirit of the open road. Live in the moment; be who you want to be.
Top Notes: Grapefruit, Lavender Oil Super LMR, Violet Leaves
Heart Notes: Cardamom Oil LMR, Pineapple, Apple
Base Notes: Cashmeran, Patchouli Heart, Tonka Bean
Range: Eau de Toilette, 50ml & 100ml
Perfumer: Olivier Polges from IFF
Pack: Agence L’appartement
Contacts
Sonia Abdul Baki Communication Executive
Sonia.abdulbaki@eurorscgme.com
eurorscgme.com
+971 4 455.6000
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