Evian Issey Miyake Bottle rises on the “Alpine Mountains” of MOE

Evian showcases new designer bottle in breath taking display



Dubai, U.A.E., Sunday, December 5th 2010 [ME NewsWire]:

Evian revealed its new 2011 signature bottle, designed by Issey Miyake studios, with a magnificent stand at Mall of the Emirates, ahead of the festive season.



A breathtaking display shaped as Alpine Mountains, illustrated Evian’s origins in ways that stunned the Mall’s visitors. This was the first glimpse of Evian’s Issey Miyake signature bottle in the Middle East, following similar appearances worldwide in cities such as Moscow, Singapore and etc…



This amazing display’s highlight was Evian’s symbolic three mountains peaks, built exclusively with the new Issey Miyake signature bottle and prompted admirers to compare it with a sculpted art piece. Mr. Enrique Hormigo, marketing manager of Evian in the Middle East, summarized the spirit of the display saying: “the Evian Issey Miyake bottle is glowing with both optimism and purity. The imaginary shimmering flower on the bottle decorates the most essential source of life and symbol of youth; the Evian natural mineral water.”



Thousands of mall visitors have rushed to see Evian’s outstanding display and hundreds of bottles were distributed to Evian fans and bottle collectors’ during the campaign. The new Evian designer bottle exists in two versions; one of them sold exclusively at Issey Miyake shops and on www.evian.com and the other version is sold at gourmet stores and selected retailers.



About Evian

The Evian brand can be found on five continents and in over 120 countries. Its balanced mineral composition results from being filtered for over 15 years in the heart of the French Alps. At the end of this journey, Evian natural mineral water emerges in the Cachat Spring in the French town of Evian-les-Bains on the shore of Lake Geneva. Evian has a long-standing commitment to lowering its environmental impact. It has reduced the weight of its bottles by 20% over the past ten years, makes its bottles from 25% recycled PET and in Europe takes two-thirds of its production to market by train.



For more information visit: www.evian.com


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