LOS ANGELES - Thursday, 01. August 2024 AETOSWire
European Brands Get Unprecedented Access to Hyper-Local US Audiences at Scale
(BUSINESS
WIRE)--Point2Web, your ultimate marketing powerhouse in creative,
advertising, and performance marketing, is thrilled to announce its
appointment as the first Agency Sales Partner in Europe for NewsBreak,
America's leading platform for local news and information, with over 40
million monthly active users.
Together, Point2Web and NewsBreak
are poised to deliver exceptional advertising solutions that deeply
engage local audiences. This partnership aims to drive significant
growth and performance for Point2Web clients by combining the strengths
of both companies to create something truly groundbreaking. The
collaboration is expected to foster innovation, enhance service
excellence, and achieve positive results for NewsBreak’s local users and
their communities across America.
By utilizing NewsBreak's
innovative technology and unrivaled local footprint, brands can
revolutionize their local and targeted advertising and help direct
resources where they are needed most. Point2Web's industry-leading
expertise will further enable clients to amplify their advertising
impact on an unprecedented scale. The collaboration will be particularly
beneficial to advertisers in insurance, finance, travel, home
improvement, e-commerce, and casual gaming, among others.
Partnership Highlights:
Extended Reach: Point2Web clients will now have access to NewsBreak's
40 million users across the U.S., significantly enhancing the impact of
their advertising campaigns. This access ensures advertisers can reach a
vast yet highly engaged user base.
Innovative Solutions: The partnership brings NewsBreak's use of new technology to Point2Web's clientele.
Global Expertise, Local Impact: Point2Web's global presence and deep
expertise in performance networks, combined with NewsBreak's robust
local information platform, ensures a targeted and effective advertising
strategy that will resonate with local communities. This synergy
enables advertisers to craft messages that are both globally informed
and locally relevant.
Fostering Innovation and Achieving Success:
Both Point2Web and NewsBreak share a strong commitment to innovation,
excellence in service, and achieving positive results for their
stakeholders. This partnership is a testament to their joint vision of
pushing the boundaries of what is possible in digital advertising.
“Through
our partnership with NewsBreak, we’re not just expanding the digital
footprint of our clients; we’re providing them with the tools and
platforms necessary to achieve unprecedented levels of engagement and
success in their advertising campaigns,” said Valentine Kovalenko, COO
at Point2Web. “This collaboration is a testament to our unwavering
commitment to innovation and excellence in service. NewsBreak’s audience
is highly engaged and of high quality, which ensures that our clients'
ads reach a valuable and responsive demographic.”
“We are
thrilled to partner with Point2Web, whose global expertise and
innovative approach align perfectly with our mission to create a local
media ecosystem where information is readily available and easily
accessible," said Ryan Ludlow, General Manager of NewsBreak Advertising.
"By leveraging our cutting-edge new technology and working with
strategic partners like Point2Web, we remain dedicated to enhancing
advertiser success and maintaining our focus on ad quality.”
For more information about this partnership and how it can benefit your advertising strategies, please visit our website.
About Point2Web
Point2Web
is a global advertising agency that specializes in performance
marketing and exceptional creative development. We unite media buying,
creative development, and agency access to top-tier ad platforms to
provide a powerful blend of services, expertise, and exclusive
partnerships around the globe.
Our dedication to excellence and
innovation is evident in every project we undertake. Our brand is
anchored by our core values: reliability, mutual trust, top-tier
service, steadfast commitment, and unending innovation. As we expand our
horizons, Point2Web is committed to transparency, integrity, and
achieving superior results for our clients.
We redefine the
standard with our forward-thinking mindset and the latest in technology,
setting new benchmarks in creativity. With a footprint in nine
countries, advertisers and publishers worldwide can benefit from our
unwavering commitment to driving their growth.
About NewsBreak
NewsBreak
is the leading platform for local news and information in the United
States, providing users with the local news and information they want
and need in a digital form. By using cutting-edge technology that learns
users’ preferences to curate tailored content for them, NewsBreak
gathers community-focused news and information from over 10,000 sources
in a timely, accessible, and easy-to-use way at no cost to users.
NewsBreak is bridging the gap between new technology and traditional
local media, offering an innovative digital solution that benefits
everyone, from individual users and their communities to businesses
across America.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240729481955/en/
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Contacts
Chief Operating Officer
Valentine Kovalenko
valentine@point2web.com
Head of Marketing
Anastasia Tomchani
anastasia.t@point2web.com
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