(BUSINESS WIRE) -- Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia joins PUMA’s global leadership team and reports directly to Chief Brand Officer Maria Valdes. In her new role as PUMA’s most senior global marketing leader, Nadia will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally. Her appointment comes as PUMA accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline. Nadia brings deep international experience shaping and transforming leading global brands across the sport, fashion and lifestyle industries. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss as Senior Vice President of Global Marketing & Communications, where she spearheaded large-scale brand transformation and digital acceleration. “Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Maria Valdes, Chief ...(BUSINESS WIRE) -- Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia joins PUMA’s global leadership team and reports directly to Chief Brand Officer Maria Valdes. In her new role as PUMA’s most senior global marketing leader, Nadia will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally. Her appointment comes as PUMA accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline. Nadia brings deep international experience shaping and transforming leading global brands across the sport, fashion and lifestyle industries. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss as Senior Vice President of Global Marketing & Communications, where she spearheaded large-scale brand transformation and digital acceleration. “Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Maria Valdes, Chief ...{}

(BUSINESS WIRE) -- Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia joins PUMA’s global leadership team and reports directly to Chief Brand Officer Maria Valdes. In her new role as PUMA’s most senior global marketing leader, Nadia will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally. Her appointment comes as PUMA accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline. Nadia brings deep international experience shaping and transforming leading global brands across the sport, fashion and lifestyle industries. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss as Senior Vice President of Global Marketing & Communications, where she spearheaded large-scale brand transformation and digital acceleration. “Nadia is a world-class marketing leader with a proven ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Maria Valdes, Chief ...