Canon selects Almasa Distribution in
Iraq as partner to ensure enhanced accessibility to its customers
Dubai, United Arab Emirates-Tuesday 15 October 2019 [ AETOS Wire ]
Canon
Middle East (CME), a leading provider of imaging technologies and
services, continues to mark its expansion across the Middle East as it
announced its latest partnership with Almasa IT Distribution in Iraq to
better service its customers on the ground. As part of the agreement,
Almasa will distribute and promote Canon’s comprehensive consumer
product portfolio of consumer imaging products and solutions to meet a
growing level of demand
The
partnership with Almasa will help increase Canon’s Middle East channel
coverage strategy in Iraq and will see the investment in a
state-of-the-art service facility for Camera and Printers in Baghdad,
with collection points across the country. Additionally, to
differentiate its product offering, Canon will launch a three-year
extended warranty on DSLR and LASER products as well as a two-year
warranty on its G Series to support customers in Iraq.
One of the
key objectives for Canon Middle East to appoint Al Masa was also to
further strengthen the existing distribution network in Iraq to enhance
the coverage across the market.
Venkatasubramanian Hariharan, Business Unit Director B2C, Canon Middle East, said:
“With its strong channel presence and established relationships, Almasa
is a trusted partner for Canon Middle East as we continue to penetrate
the all-important Iraq market - we are creating a first-mover advantage
in our sector and look forward to continuing to build on our positive
brand performance to date. With a population of 40 million and growing,
the outlook is positive economically with Iraq, projected to expand 1.5
per cent in 2018 and 6.5 per cent in 2019 according to the International
Monetary Fund.”
He added:
“Since Iraq is a critical and strategic market in terms of its scale and
overall growth opportunities for Canon’s regional operations, it was
important to select the right partners with the relevant credentials of
distributing leading global brands’ products to a local audience. Almasa
IT Distribution will act as one of the Canon Middle East’s authorised
service partners in Iraq for both PV and OPP products, which will be
well-supported by their established service provision for leading global
brands in the market.”
Mr Mahdi K M J Amjad, Executive Chairman of Almasa IT Distribution, said:
“We are pleased to partner with Canon and support its distribution
requirements for the Iraq market. With the company’s comprehensive
product portfolio of photo, video and printing solutions, we are
confident that our network of committed channel partners will play a key
role in growing the presence of Canon brand and helping take its
product portfolio to a growing customer base in Iraq. Iraq will remain
to be the key focus market for Almasa and we believe this association
with Canon will be another stepping stone in establishing ourselves as a
leading distribution platform in the region.”
Almasa IT
Distribution was established in 1995, specializing in hardware and
software solutions. The company has since evolved to be one of the
leading IT infrastructure distributors in the Middle East and North
Africa (MENA) The success of its core business enabled it to diversify
not only into other technology-driven interest, but also into real
estate. By strengthening its position in these areas, the Almasa name
has become synonymous with dynamic success and growth. A factor that has
enabled the company to grow from a start-up to a multi-million dollar
conglomerate.
Almasa has
gained significant market share and in-depth experience in Iraq over the
last 20 years by focusing and establishing the market strategically by
developing the channel and by providing the basis for international
quality service. The company has existing relationships in Iraq with
global brands such Apple, Asus, Lenovo, Seagate and ViewSonic and caters
both B2B and B2C through channel, retail and now through its Service
Centre’s across the Iraq region.
About Canon Middle East
Canon Middle
East, a subsidiary of Canon Europe, is the operational headquarters for
Canon in the Middle East and North Africa and is based in Dubai, UAE.
Founded in
1937 with the specific goal of making the best quality camera available
to customers, Canon’s tireless passion for the Power of Image has since
extended its technology into many other markets and has established it
as a world leader in both consumer and business imaging solutions. Its
solutions comprise products, ranging from digital compact and SLR
cameras, through broadcast lenses and portable X-ray machines, to
multi-function and production printers, all supported by a range of
value-added services.
Canon invests
heavily in R&D to deliver the richest and most innovative products
and services to satisfy customers’ creative needs. From amateur
photographers to professional print companies, Canon enables each
customer to realize their own passion for image. Further information
about Canon Middle East is available at www.canon-me.com
Contacts
Canon Middle East
Mai Youssef
mai.youssef@canon-me.comYasser Alvi | Nora Feidi
+9714 4507 600
yasser.alvi@bcw-global.com | nora.feidi@bcw-global.com
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