Abu Dhabi, United Arab Emirates - Friday, 15. November 2024 AETOSWire
The
inaugural edition of the Middle East's first Consumer Electronics Show
has been launched, organized by China Chamber of Commerce for Import and
Export of Machinery and Electronic Products. Taking place at the Abu
Dhabi National Show Centre, the Show runs from November 12 to 14 and
features a large turnout from leading Chinese and international
companies.
The opening ceremony was attended by several prominent
figures, including the Chinese Ambassador to the UAE, H.E. Zhang
Yiming; Mohammed Issa Al Rafei, Executive Director of Commercial
Communications at the Abu Dhabi Chamber; Zhang Yujing, President of
CCCME; Abdul Khaleq Al-Qahtani, Chairman of the Saudi Chamber of
Commerce and Industry; along with other officials and representatives
from various companies and institutions.
According to Liu Chun,
Vice President of the China Chamber of Commerce for Import and Export of
Machinery and Electronic Products, this innovative and tech-driven Show
provides "an ideal platform to showcase the latest smart home products
and electronic devices from approximately 200 renowned Chinese brands,
including Hisense, Huawei, Midea, Gree, Okuma, ." These companies are
presenting their latest technologies across sectors such as smart home
appliances, small domestic devices, audio-visual systems,
telecommunications equipment, and connected devices.
The Show is
expected to attract over 6,000 specialized buyers from the UAE, Saudi
Arabia, and other countries, creating significant opportunities for
business engagement and networking. The Show also features forums and
special events such as the "Middle East Electronics Industry Development
Forum" and "Exclusive Networking Sessions for Saudi Buyers," providing
effective platforms for trade cooperation between Chinese companies and
regional markets, as well as enhancing the image and reputation of
Chinese products in the Middle East.
Liu Chun added that this is
the first edition of the Show, which will be held annually in the UAE,
targeting the Middle East and North African markets. Additionally, the
China Chamber of Commerce for Import and Export of Machinery and
Electronic Products is preparing to establish a mechanism for regular
cooperation and exchange visits between local and Chinese companies,
with plans to explore the transfer of consumer electronics manufacturing
from China to the UAE.
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Melwyn Abraham
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