COURBEVOIE, France-Thursday 17 October 2019 [ AETOS Wire ]
(BUSINESS WIRE)-- At
a time when demand for metal payment cards increases, IDEMIA, the
global leader in Augmented Identity, broadens its existing offer with
Smart Metal Art, a new metal payment card range fully suitable for
contactless payments. Smart Metal Art comes from the acquisition of X
Core’s metal payment card business and associated patents. Smart Metal
Art is designed for the dual interface mass affluent market and is
already certified by Visa, Mastercard and Amex.
In
a business environment with both online and offline offerings, metal
payment cards have been massively adopted by users representing a
booming market. A 2018 global consumer study indicated that more than
50% of consumers are willing to pay for a metal card, 70% of whom are
under the age of 351. Fintech firms have nearly all adopted
metal payment cards and major banks are also providing metal cards to
their high net worth customers.
To
satisfy this growing demand while still delivering the convenience
customers expect, IDEMIA is investing to expand its leading offer of
metal cards and launching Smart Metal Art suite of products. Smart
Metal Art is the very first metal payment card fully suitable for
contactless payments with no restrictions. It offers endless graphical
possibilities thanks to its non-magnetic, decorated metal core, protected by layers that can be transparent or printed.
Smart
Metal Art includes patented technology, developed by US firm X Core and
recently acquired by IDEMIA. These patents allow for perfect dual
interface performance, as well as decoration capabilities, which are
then encapsulated within protective layers. Smart Metal Art will be manufactured by IDEMIA in our Exton (Pennsylvania, USA) facility.
At
a time when banks need to differentiate strongly from one another, this
game-changing technology gives them free reign over their card designs
while allowing them to use unrivaled graphics such as etching or a
brushed look combined with high-definition coloring techniques on their
metal cards.
Thanks
to this proprietary technology, IDEMIA will enable even more financial
institutions to distribute its latest-generation dual-interface metal
payment cards to premium customers, in volume around the world. IDEMIA’s
end-to-end contactless metal card offer encompasses design,
manufacture, personalization and product packaging.
Smart Metal Art has been certified by Visa, Mastercard and Amex, with no restriction on contactless performance, giving IDEMIA’s clients the opportunity of a very rapid go-to-market for their metal cards.
Amanda Gourbault, Executive Vice-President for Financial Institutions activities at IDEMIA said: “Payment
cards are the latest marketing asset for banks for customer
acquisition. Acquiring X Core is entirely consistent with IDEMIA’s
strategy to offer cutting-edge technology to its customers without ever
compromising on security or convenience. Our new offer, Smart Metal Art,
delivers the best high-end cards combined with unmatched contactless
payment features, which will be a game changer for end-users.”
About IDEMIA
IDEMIA,
the global leader in Augmented Identity, provides a trusted environment
enabling citizens and consumers alike to perform their daily critical
activities (such as pay, connect and travel), in the physical as well as
digital space.
Securing our identity has become mission critical in the world we live in today. By standing for Augmented Identity, an identity that ensures privacy and trust and guarantees secure, authenticated and verifiable transactions, we reinvent the way we think, produce, use and protect one of our greatest assets – our identity – whether for individuals or for objects, whenever and wherever security matters. We provide Augmented Identity for international clients from Financial, Telecom, Identity, Public Security and IoT sectors.
With 13,000 employees around the world, IDEMIA serves clients in 180 countries.
For more information, visit www.idemia.com / Follow @IdemiaGroup on Twitter
About X Core Technologies LLC,
X
Core Technologies LLC, is a US based enterprise providing Hot
Lamination compatible Prelaminate Core Sheets incorporating advanced
electronic functionality for the Payment, Security and Health Care
sectors.
For more information, please visit www.X-Coretchnologies.com
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1 Phoenix Synergistic, 2016
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191017005283/en/
Contacts
For business information, please contact:
Tim Wright, VP Metal Card and Advanced Card Bodies
Timothy.WRIGHT@idemia.com
Press
Hanna SEBBAH - idemia@havas.com
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