Bangkok, Thailand - Wednesday, 04. December 2024 AETOSWire
Central
Pattana plc, Thailand's leading real estate developer for
sustainability and operator of Central shopping centers nationwide, is
set to stimulate purchasing power and boost the Thai economy in the
final quarter of 2024. The company is joining forces with the Tourism
Authority of Thailand (TAT), the Embassy of Finland, Sculptra by
Galderma, Finnair, and other key partners to invest 700 million baht in
the 'The World’s Great Celebration 2025' campaign. This campaign will
transform Central shopping centers nationwide into a ‘Santa Village
Themed Park Experience’—a first for Thailand.
Visitors can meet
Santa Claus, the beloved symbol of Christmas, sent directly from Finland
as the cultural ambassador for festive celebrations. The centerpiece of
this experience will be at Central World Bangkok with ‘The First Art
Toy Xmas Decoration in the World.’ This year-end event is set to attract
both Thai and international tourists to Central shopping malls across
Thailand, including Central World Bangkok, Central Village Bangkok
Luxury Outlet, Central Phuket, Central Chiangmai, Central Pattaya, and
Central Hatyai. The campaign runs from November 1, 2024, to January 5,
2025.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of
Central Pattana plc, shared: “Central Pattana is proud to elevate
Thailand as a world-class tourist destination. Our goal is to create
activities and events that draw both Thai and international tourists.
This year, we’re embracing global trends by transforming Central
shopping malls into a one-of-a-kind Santa Village Themed Park
Experience, featuring the authentic ‘Santa Claus’ to bring the true
spirit of Christmas to Thailand. At Central World, visitors will
experience the world’s first Art Toy Xmas Decoration, celebrating
Christmas with iconic Art Toys and spreading ultimate happiness.”
Partnering with TAT to Attract Tourists and Create National and Global Impact
Global Impact: "We are committed to positioning Thailand as a
world-class destination by hosting 'Mega Magnet Events' throughout the
year to attract both Thai and international tourists, especially at our
15 tourist malls. In collaboration with travel platforms like KLOOK, we
are extending the tourist hub from Central World to Central Pattaya and
Central Chiangmai. This year is special, as Central World, Central
Phuket, Pattaya, and Chiangmai shopping centers have received
‘Traveler’s Choice Awards’ from TripAdvisor, reinforcing our commitment
to quality and raising Thailand's global profile," said Dr. Nattakit.
National Impact: "We are promoting Thailand’s soft power by showcasing
Christmas trees reflecting local identities at our eleven shopping
centers nationwide, along with craft markets at five branches in major
and secondary cities. This initiative aligns with TAT’s policy to
stimulate the domestic economy and tourism," he added.
Three Sensational Global Celebration Events Spanning Over 60 Days at Central Shopping Centers Nationwide
First-Time Santa Village Themed Park Experience in Thailand:
Meet the real Santa Claus, a symbol of global Christmas traditions, and
enjoy the festive atmosphere of the Santa Village throughout Central
shopping centers across the country.
The First Art Toy Christmas Decoration in the World:
Enjoy a parade of 23 art toy characters created by eleven artists in
Christmas Edition versions, including LABUBU, ZIMOMO, FLAPPY, and
VINCENT, each standing up to 4 meters tall. Explore 12 immersive zones
of the ‘Merry Ville’ Christmas village, spanning over 3,500 m².
Be part of the global surprise: Discover ‘secret art toys’ in
collaboration with Hong Kong-Australian artist Jessica Ng and Abigail,
the daughter of actress Chompoo Araya, making their debut at the
lighting ceremony of the tallest Christmas tree in Southeast Asia.
Marvel at ‘The World of Light,’ with millions of Christmas lights at
Central World and three 6-meter ‘Flying Angels,’ inspired by Regent
Street in London.
Nationwide Christmas Kingdoms:
Experience memorable moments with Santa Claus, including exclusive chat
and photo sessions, writing letters to Santa, and a lucky draw for a
once-in-a-lifetime dream trip with Finnair.
Meet six new
Santa & Friends characters at nationwide ‘Meet & Greets’: SANTA
(a gift-giver), DEERZING (a deer), ELFZA (an elf), GINGERBOY (the
delicious guru), COOLSNOW (a snowman), and CHRISTREENA (a pine tree).
These characters were illustrated by the rising Thai artist, SANDIER.
Eleven Local Pride Christmas Trees, in collaboration with the Tourism
Authority of Thailand, showcase local identities across five regions.
Highlights include:
Central Chiang Rai: The Mok Panwa Christmas Tree, inspired by Lanna culture and nine winter flower varieties.
Central Phuket: The Kebaya Christmas Tree, inspired by Phuket's cultural charm.
Central Chanthaburi: Gem of Happiness.
Other
Local Pride Christmas Trees can be seen at Central shopping malls
nationwide: Central Westgate, Khon Kaen, Mahachai, Korat, Samui, Hat
Yai, Nakhon Si Thammarat, and Chiang Mai.
This event marks the
largest collaboration between Central Pattana and key partners,
including the Embassy of Finland, Tourism Authority of Thailand (TAT),
Sculptra by Galderma, Finnair, SuperSports, Big Camera, Jubilee Diamond,
Central The1 Credit Card, Aeon Credit Card, Bangkok Bank Credit Card,
Card X Credit Card, GSB Credit Card, Kasikorn Thai Credit Card, KTC
Credit Card, TTB Credit Card (TMB Credit Card, Thanachart Credit Card),
UOB Credit Card, TTE, J.P. TOYS GALLERY, Samsung, Coca-Cola Thailand,
Mistine, Beverly Hill Polo, THAI HONDA, Nippon Paint, House of Little
Bunny, Banobagi Thailand, and SF Cinema.
Exclusive Offer for International Tourists
Present
your international passport at the redemption counter to receive a
Welcome Package valued up to THB 10,000 and a Good Goods Heart Handbag
with a minimum spend.
Join the greatest year-end celebrations at
‘The World’s Great Celebration 2025,’ from November 1, 2024, to January
5, 2025, at all Central shopping centers nationwide.
For updates, visit:
Central Pattana Website
#CentralPattana #TheWorldsGreatCelebration2025
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Contacts
Rebecca Travasso
rebecca@mediarepublic.biz
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