TCL Brings Ultimate Home Entertainment Experience to CES 2015

TCL TV+ Strategy and New Quantum Dot TVs Come to Las Vegas

LAS VEGAS - Tuesday, January 6th 2015 [ME NewsWire]

2015 International CES

(BUSINESS WIRE) -- TCL Multimedia today announced it is rolling out an all-new TCL TV+ strategy at this week’s International Consumer Electronics Show (CES 2015) in Las Vegas. Continuing to build bigger, better and more interactive home entertainment experiences, the world’s third largest television manufacturer will also be showcasing incredible innovations such as the world’s largest 110’’ 4K Ultra HD Curved TV and the new 55” 4K UHD Quantum Dot TV.

Unlike conventional connected televisions, TCL TV+ will help users effortlessly navigate multiple content channels, intuitively moving from cable to streaming videos, online music and interactive gaming. In addition, TCL TV+ combines the latest display and acoustic processing technology with incredible interactive features such as multimedia sharing, smart remote control and electronic program guide.

To bring the TV+ strategy to life, TCL is also building numerous partnerships with content providers across the globe to provide customized entertainment experiences to its users.

“The Internet has transformed the way people watch television, and as TCL continues its own transformation from a traditional electronics manufacturer to an entertainment technology company, we believe TCL TV+ is the next step in delivering the kind of immersive home entertainment experience consumers are asking for,” said E Hao, CEO of TCL Multimedia.

Putting its world-leading ingenuity on display at CES 2015, TCL will also be featuring China’s first-ever quantum dot television - the 55” 4K UHD Quantum Dot TV. A leading innovation in the industry, quantum dot technology incorporates a film of tiny light-emitting crystals into regular liquid crystal displays (LCDs), offering improved picture quality at a fraction of the price of organic light-emitting diodes (OLEDs).

Soon to enter the overseas markets, TCL’s awe-inspiring 55” 4K UHD Quantum Dot TV delivers 110% NTSC (or full-gamut color) with image performance superior to OLEDs, thanks to Color IQ optics from QD Vision, the leading manufacturer of quantum dot optical components, and Shine On LED, which creates custom LED lighting and display solutions for high-end clients worldwide. Featuring an exquisite industrial design, this stunning world-class television also comes equipped with cutting-edge 30W Harman Kardon speakers to provide a full-bodied auditory experience that rounds out the luxury feature set.

Furthermore, if consumers are looking for a larger-than-life experience, TCL is bringing its Guinness Record-breaking 110” 4K UHD Curved TV to CES. Featuring a 4K resolution LED backlit-LCD display, active 3D technology, dynamic backlighting and an 800 nits brightness rating, the television delivers an amazing cinema experience at home with glasses-free 3D effects and infinite black without reflection.

“As the only Chinese TV manufacturer with full supply chain penetration, TCL combines elegant industrial design and best-in-market audio quality with the interactive features viewers demand,” said E Hao. “With the help of our great partners, we’re bringing forth more games, new education and lifestyle content and the best in streaming content, creating the ultimate home entertainment experience for consumers.”

For more information about these and other TCL products visit the TCL booth at CES at Booth #9829 located in Central Hall.

About TCL Corporation

Founded in 1981, TCL Corporation (000100.SZ) is one of the largest consumer electronics enterprises in China, with over 70,000 employees in 40 countries throughout the world. Currently it has three listed subsidiaries: TCL Multimedia (01070.HK), TCL Communication (02618. HK), and Tonly Electronics (01249.HK), with a diverse business portfolio covering LCD TVs, LCD panels, mobile phones, audio and video equipment, home appliances and lighting products. In 2013, TCL's total sales reached RMB 85.32 billion, and the TCL brand value exceeded RMB 63.9 billion. TCL’s market share was ranked No. 3 in LCD TV, No. 5 in mobile phone, and No. 5 in LCD panel on global basis. Starting from 2014, TCL is pursuing a new customer-centered "product + service" business model, while accelerating its transformation towards "smart + Internet technologies.” TCL is committed to its new vision of “enriching lives of its customers by rendering products and services of ultimate experience”.

Contacts

TCL Multimedia

Jolin Shang,

86-755-33311958

Jolin.shang@tcl.com









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